Free vs Pro

Free runs the directory. Pro runs the business.

Most directory plugins put the basics behind a licence and call the rest a trial. Listora does the opposite: everything needed to launch and moderate a real directory is in the free plugin, on as many sites as you like. Pro exists for the day you start charging.

Free

Launch a directory, take submissions, moderate it, and let people search it.

70+ REST endpoints · 11 Gutenberg blocks · 6-layer anti-spam

Download free

Pro

Charge for listings, capture leads, verify businesses, and see what is working.

From $69/year or $199 once · 30-day money back

Get Pro

In the free plugin

A finished directory, not a crippled one

No licence key, no expiry, no site limit. If you never pay, none of this stops working.

  • Listing types and custom fields
    Unlimited types, flexible custom-field system
    Same in Pro
  • Faceted search
    Geo and radius, full-text, search this area
    Pro adds Saved searches with email alerts, infinite scroll
  • Maps
    Leaflet maps, map search and clustering
    Pro adds Google Maps and Places, address autocomplete, custom styles
  • Frontend submission
    Multi-step wizard with media uploads
    Same in Pro
  • Reviews and ratings
    Per-type rating criteria, helpful votes, owner replies
    Pro adds Ready-made criteria sets, a ratings breakdown and photo reviews
  • Business claims
    Admin approval, ownership transfer
    Same in Pro
  • User dashboard
    Listings, reviews, claims, profile
    Pro adds Adds needs and responses tabs
  • Import and export
    CSV, JSON, GeoJSON, competitor migrators
    Same in Pro
  • Anti-spam
    Honeypot, rate limits, keyword blacklist and URL-density checks on by default. reCAPTCHA v3, Turnstile and Akismet once you add keys
    Same in Pro
  • Schema.org markup and RTL
    Included
    Same in Pro
  • Lead capture
    A contact form on each listing, emailed to the owner
    Pro adds A lead form that replaces it and counts each enquiry in listing analytics

Only in Pro

The layer that turns a directory into revenue

These are genuinely absent from the free plugin. Nothing here is a nag screen or a time limit - they are the features that only matter once money is involved.

  • Monetization

    Credit economy with pricing plans, coupons, Hold-and-Commit activation

  • Taking payment

    Stripe and PayPal built in, plus WooCommerce, WC Subscriptions, WC Memberships, PMPro and MemberPress

  • Verification badges

    Verified-business badges

  • Side-by-side comparison

    Visitors compare listings in one table

  • Needs Marketplace

    Reverse listings - buyers post what they want

  • White label and coming-soon mode

    Rename the plugin and its admin menu, add your logo and colour, gate the site pre-launch

  • Analytics and audit log

    Search analytics, listing analytics, audit trail

  • Outgoing webhooks

    Push events to your stack

Before you buy Pro

What Pro does not do yet

Every plugin has a gap between the feature list and the settings screen. Ours is here, in writing, so you can decide with it rather than discover it afterwards.

A gateway outside the seven needs a developer

Pro takes payment 7 ways from wp-admin: Stripe and PayPal built in (keys go under Settings > Credits), or a plugin you already run: WooCommerce, WooCommerce Subscriptions, WooCommerce Memberships, Paid Memberships Pro, MemberPress.

Any other gateway has no settings screen. A signed inbound webhook endpoint credits a user when your gateway posts to it. A building block for a developer, not a setting.

It is a directory, not everything

Listora is not a booking engine with live availability, and it is not a CRM. Lead capture emails the owner and counts the enquiry. It does not store the message, so managing that pipeline belongs in your CRM. Pair it with a dedicated booking plugin if you need calendars.

Anything unclear before you commit? Ask us first - the 30-day refund clock pauses while a ticket is open.

Try the whole directory first.

Run the free plugin as long as you like. Upgrade the day it starts earning.

Download Listora free See Pro pricing