Compare

Self-host the directory you would otherwise rent.

Listora gives you the Yelp / Tripadvisor / Thumbtack workflow on your own WordPress domain. Here is what you would otherwise stitch together, what each costs, and what each gives up.

Head to head

Compared one by one, with dates on every claim

Each page checks the competitor against their own site and the wordpress.org API, records the date, and puts their genuine advantages before ours. Where we could not verify a price, the page says so instead of guessing.

Stack cost

$300 to $600 a year in add-ons. Or $69.

A directory operator running Directorist Pro + pricing-plans + payments + featured + multi-vendor + reviews typically pays $300-600 / year for the same surface Listora ships in one plugin. Free covers a complete production directory. Pro starts at $69 / year if you want credit-based monetization, lead capture, verification badges, and the reverse Needs Marketplace.

Typical hosted SaaS + plugin stack

3 plugins or services

$300-600/yr

  • Directorist Pro core ($99-199/yr)
  • Pricing Plans extension ($39-99/yr)
  • Featured Listings extension ($39-99/yr)
  • Multi-Vendor extension ($39-99/yr)
  • Reviews + claims extensions ($39-99/yr each)

Listora + Pro

1 plugin, everything in one license

$69/year

Or $0 forever if you stay on the free plugin. Lifetime tiers also available.

  • Free plugin: faceted search, claims, frontend submission, 6-layer anti-spam, 63 REST endpoints, 11 Gutenberg blocks, 9 demo packs
  • Pro Single $69/yr (1 site): credit plans, 5 payment integrations, lead capture, verification badges, white-label, reverse Needs Marketplace
  • 5 Sites $99/yr - same features, 5 sites, priority support
  • Agency $199/yr - same features, unlimited sites
  • Lifetime tiers $199 / $299 / $499 if you want to skip renewals

Download free See Pro pricing →

Directory plugins that charge per add-on

What Listora covers here.

  • Directorist (free + Pro + add-ons)

    Freemium WordPress plugin

    $0 + $99-$199/yr core Pro + $39-$99/yr per add-on

    What it does
    Generic directory plugin; pricing-plans, payments, multi-vendor, claims, reviews extension sold separately
    How Listora covers it
    Listora ships claims, 6-layer anti-spam, 11 Gutenberg blocks, 63 REST endpoints, migration importers in the free plugin. Pro adds credit-based monetization in one license, not five.

  • GeoDirectory (free + Premium)

    Freemium WordPress plugin

    $0 + $170+/yr Premium for monetization

    What it does
    Geo-first directory with paid Premium for claims + payments
    How Listora covers it
    Includes claims in the free tier and the Hold-and-Commit credit ledger in Pro. 5 payment integrations - GeoDirectory ties to a single payment path.

  • ListingPro (theme + plugin)

    Theme-coupled directory

    $59 one-time, $179 + add-ons

    What it does
    Theme-coupled directory that requires their theme
    How Listora covers it
    Theme-agnostic block plugin. Works with any block theme and classic theme via template overrides. No theme lock-in.

Hosted directory + review SaaS

What Listora covers here.

  • Yelp for Business

    Hosted SaaS

    $0 page + $5-$40/day ads

    What it does
    Aggregator listing with reviews owned by Yelp
    How Listora covers it
    YOUR domain ranks for the listings and reviews. No third-party tracking. Reviews stay on your database. You own the search traffic, not Yelp.

  • Tripadvisor business listing

    Hosted SaaS

    $0 page + paid Premium tier

    What it does
    Aggregator with reviews + bookings owned by Tripadvisor
    How Listora covers it
    Build the city guide or attraction directory you would otherwise rent space on. Reviews on your domain. Direct bookings via Pro lead capture.

  • Bizapedia / Manta / Yellow Pages

    Hosted SaaS aggregators

    $5-$50/mo to claim + manage

    What it does
    Generic business aggregator with paid claim flow
    How Listora covers it
    Run your own niche directory where claims are free for the vendor and you keep the audience + the search rankings.

Marketplace + RFP platforms

What Listora covers here.

  • Thumbtack

    Hosted SaaS marketplace

    Per-quote-response fee for vendors

    What it does
    Reverse marketplace where buyers post needs and vendors pay to quote
    How Listora covers it
    Listora Pro ships the same Needs Marketplace flywheel inside your WordPress install. You set the per-quote credit cost. No 30% platform fee.

  • Bark.com

    Hosted SaaS lead marketplace

    $5-$25 per lead for vendors

    What it does
    Lead-gen marketplace selling buyer requests to matching vendors
    How Listora covers it
    Same model on your own domain. Pro Needs Marketplace + credit ledger means you control pricing, vendors keep margin.

  • Custom CPT + ACF + Stripe + meta_query

    DIY engineering build

    Eng cost: 8-12 weeks

    What it does
    Bespoke directory built from scratch on WordPress
    How Listora covers it
    Listora ships the same surface (search, submission, claims, anti-spam, payments, reviews) in one plugin. 226 documented hooks for the customizations you actually need.

Community directory patterns

What Listora covers here.

  • BuddyPress alone (no directory)

    WordPress plugin

    Free

    What it does
    Activity feeds, profiles, groups - no business directory layer
    How Listora covers it
    Listora adds first-class listings as community objects: listings post to activity feeds, surface on member profiles, fire BP notifications.

  • WP Job Manager + add-ons

    Freemium WordPress plugin

    Free + $39-$259/yr per add-on

    What it does
    Job postings with paid Resume Manager + Application + Bookmarks add-ons
    How Listora covers it
    Listora ships a job listing type with Schema.org JobPosting markup, frontend submission, saved searches, lead capture - all in Pro without per-feature pricing.

  • MemberPress + a custom directory

    Membership plus DIY

    $179-$359/yr + eng cost

    What it does
    Paid-membership gate around a hand-built directory
    How Listora covers it
    Listora Pro consumes MemberPress as one of 5 payment integrations. Memberships gate listing submission natively, no glue plugin.

Honest answers

Things people ask before switching from a Directorist or Yelp stack.

Is the free Listora really enough to replace Directorist or GeoDirectory?

For the public directory surface, yes. Free covers faceted search at 100,000 listings, frontend submission with draft auto-save, business claims, reviews with owner reply, 6-layer anti-spam, 11 Gutenberg blocks, 63 REST endpoints, and migration importers for Directorist, GeoDirectory, WPBDP, and ListingPro. Pro adds the monetization layer - credit plans, payments, lead capture, badges, comparison, moderators, Needs Marketplace. The split is intentional: a Pro license expiration never breaks your public directory.

Can I migrate existing listings from Directorist or GeoDirectory?

Yes. Built-in importers handle Directorist, GeoDirectory, WPBDP (Business Directory Plugin), and ListingPro out of the box. Run wp listora migrate --from=directorist --dry-run to preview before importing. Pro adds a Visual Importer with field auto-detection and a preview step for source schemas the free importers do not cover.

How is the credit system different from a regular subscription?

Pro uses Hold-and-Commit credit activation. When a vendor selects a plan, credits are HELD (reserved but not deducted). When the listing goes live, credits are COMMITTED. If activation fails (validation error, race condition, expired coupon), the hold cancels and credits return. No partial charges, no manual refunds. Vendors top up through any of 5 payment integrations (WooCommerce, WooSubs, WooMemberships, MemberPress, PMPro) into one credit ledger.

Why $69 / year when competitors charge $300-600?

Directorist, GeoDirectory, and ListingPro built monetization as a per-feature add-on stack. A site needs pricing-plans + payments + featured + multi-vendor + reviews as separate licenses. Listora ships every monetization feature in one Pro license. There is no add-on to buy. The cost difference is structural, not a discount we will quietly raise later.

What does Listora NOT do?

It is not a hotel-booking engine with real-time availability + calendar - use a dedicated booking plugin alongside. It is not a payment gateway itself - it consumes WooCommerce / Stripe / PayPal / Memberships through the Wbcom Credits SDK adapters. It is not a CRM - lead capture writes to your database and emails the owner, but full lead management lives in HubSpot / Pipedrive / your CRM of choice. Where Listora is opinionated is the directory layer; everything else is documented hooks waiting for your integration.

Next step

Install once. Migrate from the old stack at your own pace.

The free plugin installs in under a minute. The migration importer pulls Directorist, GeoDirectory, WPBDP, or ListingPro data with a dry-run preview before anything writes.

Download Listora free See Pro pricing Read the journey playbooks →